ViSense TrafficDynamics: Roadside Marketing

Automatic Traffic Analysis is a valuable tool for various application domains. ViSense TrafficDynamics counts vehicles to establish a detailed traffic profile for up to four lanes simultaneously. In addition to counting vehicles ViSense also determines the type and speed of the analyzed vehicle. ViSense can classify eight vehicle classes. The analysis enables a very detailed understanding of the road traffic statistics. This information can be used to calculate early road wear, measure congestion and throughput or can be applied to measure the value of roadside advertisement.

ViSense is a reliable and easy to deploy system that counts traffic in multiple lanes and multiple directions at once. ViSense can count up to four lanes. The system visualizes the counting results in real-time to allow adequate response or control of the situation.

ViSense TrafficCrowdDynamics uses common high quality IP cameras that are suitable for mounting in a pole, against a wall or a ceiling. With a single camera, the system can traffic passing through a wide street of up to 4 lanes without the need for a lengthy span or multiple devices mounted at different sides of the road. Due to the bird-eye view setup of the camera, it is not needed to mount the camera at impractical heights or even directly above the scene. After installation of the hardware, the system is configured within a few minutes without requiring any expertise knowledge.


  • 24/7 accurate counting
  • Multiple lanes and direction with one camera
  • Upgradeable for more than just counting

Roadside marketing

Every day thousands of people drive to work, passing several billboards and other roadside advertising. They all see the same advertisements but should they? In Q3 2016, ViSense will release a revolutionary product that is capable of recognizing make and model of cars without automated License Plate Recognition. This product is privacy-by-design so can be used by anyone. This
product allows you to target different audiences by informing you which cars drive by. This information allows you to spot trends and use this for your advertisements. For example, around 7.30 the most cars passing by are modern cars like the Volkswagen Golf and Renault Mégane. Around 8 o’clock the cars passing by are expensive business models like the Audi A6 and BMW 5 series. around 8.30 the cars passing by are mostly MPV’s and SUV’s like the Opel (Vauxhall) Zafira and the Kia Sportage. Even though these are quite possible three completely different groups of people (corporate employees, upper management and mothers or fathers bringing their kids to school). ViSense enables you to spot these trends and to act adequately by changing the advertisement for every group ensuring the maximal exposure for the advertised product or service.

About ViSense

ViSense is a professional system that provides reliable real-time statistics of people and traffic. The ViSense system contains a high quality visual camera sensor and a high-end analysis unit.
Whether you want to evaluate your data once a day, or need real-time integration with your own Data Management Systems, ViSense is the right system to choose. No matter which package you choose, your measurements are always generated with high accuracy and robustness, even in heavily crowded areas under various weather and light conditions.