ViSense CrowdDynamics: City Marketing

ViSense is well-suited for city marketeers. The wide outdoor city streets are no problem for ViSense, since a single system can measure up to 18 meters. The information provided can be used to know which streets are most busy and when. Would yu like to know the effect of city events or a new shopping centre in the city? ViSense helps to measure the impact of a better experience by visitors from optimizing the accessibility, the routing and signage. These are just a few examples of what the system brings. 

ViSense is a reliable and easy to deploy system that counts people in wide streets, entrances or other passages of up to 18 meters. The system visualizes the counting results in real-time
to allow adequate response or control of the situation.

ViSense CrowdDynamics uses common High quality IP cameras that are suitable for mounting in a pole, against a wall or a ceiling. With a single camera, the system can count people passing through a wide passage of up to 18 m without the need for a lengthy span or multiple devices mounted at different sides of the road. Due to the bird-eye view setup of the camera, it is not needed to mount the camera at impractical heights or even above the scene. After installation of the hardware, the system is configured within a few minutes without requiring any expertise knowledge.

Advantages

  • 24/7 accurate counting
  • Indoor and outdoor, robust to changing light conditions
  • Accurate even in crowded situations

City Marketing

As a city marketeer, James is constantly looking to improve the value of his city for visitors. using ViSense CrowdDynamics James measures the success of organized events, decorations of the establishments, lighting scenarios but also the influence of weather or a local football game. This vital information is used for optimized staffing and safety measures in upcoming events. Using ViSense, James can also see which streets are more appealing to men and which to women. He uses this information in his own calculations but also communicates this information with retailers and real estate agents to keep his city vibrant.

About ViSense

ViSense is a professional system that provides reliable real-time statistics of people and traffic. The ViSense system contains a high quality visual camera sensor and a high-end analysis unit.
Whether you want to evaluate your data once a day, or need real-time integration with your own Data Management Systems, ViSense is the right system to choose. No matter which package you choose, your measurements are always generated with high accuracy and robustness, even in heavily crowded areas under various weather and light conditions.